I was born in 1986 in Turkey and am currently living in Lisbon. I received my PhD (Sociology) from Coimbra University, Portugal in May 2021. I have published my work in different international peer-reviewed journals and two peer-reviewed books in Turkish and English. During my academic life, I received education in Sociology and Psychology. Besides being an academic researcher since 2010, I have produced output in the market research and user experience research as a research professional since 2013.